During the Listing Presentation

  • Give seller an overview of current market conditions and projections
  • Present CMA results to seller, including comparables, solds, current listings and expireds
  • Offer pricing strategy based on professional judgment and interpretation of current market conditions
  • Screen for qualified buyers and protect seller from curiosity seekers

Once Property is Listed

  • Review current title information
  • Confirm lot size via owner’s copy of certified survey, if available
  • Prepare showing instructions for buyers’ agents and agree on showing time window with seller
  • Discuss possible buyer financing alternatives and options with seller

Marketing the Listing

  • Create print and Internet ads with seller’s input
  • Coordinate showings with owners, tenants, and other real estate professionals. Return all calls – weekends included
  • Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows
  • Review comparable MLS listings regularly to ensure property remains competitive in price, terms conditions and availability